# Human AI

> The AI Enablement Platform for Independent Media Agencies

## Summary

Human AI is the AI Enablement Platform for independent media agencies — providing the agentic intelligence, predictive tools, and specialist expertise that allow independent agencies to compete at the highest level. The platform is built on the philosophy that AI does not replace human talent: it amplifies it.

The platform is live at https://www.humanaistack.com

## Platform Identity

- **Name**: Human AI (Human AI Alliance)
- **Taglines**: "Your Path to Intelligence-Led Growth" | "The Age of Intelligence is here."
- **Mission**: Help independent media agencies future-proof their businesses and compete at the highest level
- **Core philosophy**: AI doesn't replace humans. It amplifies them.
- **Primary URL**: https://www.humanaistack.com
- **Canonical URL**: https://www.humanaistack.com

## Three Core Engines

### 1. Agentic Workflows

AI agents that accelerate delivery and reduce manual effort. Powered by ARIA and the AI orchestration layer (27 agents, 9 skills).

### 2. Specialist Expertise

A curated ecosystem of alliance partners providing specialist capabilities across markets, channels, and disciplines.

### 3. Predictive Intelligence

Forecasting and optimisation tools including TWIN (Campaign Simulation Engine) and the Return Maximiser.

## HANA — Human-AI Network Amplified

HANA is the core intelligence layer of the platform, comprising:

- **Knowledge Graph** (Neo4j) — structured intelligence about channels, benchmarks, skills, and the alliance network
- **RAG Engine** — Voyage AI embeddings with hybrid vector + fulltext search across 379+ embedded documents
- **Agentic Orchestration** — AI meta-orchestrator coordinating 27 agents across 7 domains

## Key Products & Capabilities

### ARIA — Adaptive Reasoning and Intelligence Agent

The primary AI interface for agency planners and strategists. ARIA provides:

- Media strategy design (3 strategic routes, channel mix, KPI frameworks)
- Campaign simulation via TWIN (Binet & Field, Hill saturation curves, Monte Carlo)
- Return Maximiser — optimal media allocation grounded in effectiveness science
- Market intelligence from the HANA enrichment layer (249 markets scored)
- Benchmark analysis, pitch strategy, performance diagnosis, training playbooks

### TWIN — Campaign Simulation Engine

Science-based campaign simulation powered by:

- Binet & Field 60/40 brand/activation balance framework
- Hill saturation curves for channel efficiency modelling
- Monte Carlo methodology across 8 channel types
- 500-iteration probabilistic forecasting

### Return Maximiser

Media investment optimisation grounded in:

- Binet & Field effectiveness science (The Long and Short of It, 2013/2017)
- Byron Sharp / Ehrenberg-Bass (How Brands Grow, mental availability)
- Karen Nelson-Field attention economics (CPAS metric)
- ESOV/SOM budget sizing (Jones 1990)
- Creative quality multiplier (System1/IPA)
- Media synergy effects

### HANA Market Intelligence Layer

Live enrichment data for 249 global markets:

- World Bank and Eurostat macro indicators
- Google Trends weekly demand signals
- Geo opportunity scores (0–100)
- AI-generated market intelligence briefs

## Strategic Advisors

- **Martyn Rattle** — Ex-CEO, Local Planet (largest independent media agency network)
- **Dr. Wayne A. Fletcher** — Chief Strategy & Knowledge Officer, Human AI Alliance; Founder, Birch Strategic Solutions; former Global CSO, Local Planet

## Leadership

- **Alex Lawton** — Chief AI and Platform Officer, Human AI Alliance; Founder, Miramonte and Remotive Media

## Technology Stack

- **Frontend**: React SPA (Vite, TypeScript, Tailwind CSS) — deployed at https://www.humanaistack.com
- **Backend**: Supabase (PostgreSQL, Edge Functions, pgvector)
- **AI**: Claude (Anthropic) — primary LLM backbone
- **Embeddings**: Voyage AI (voyage-3, 1024 dimensions)
- **Voice**: ElevenLabs conversational AI
- **Knowledge Graph**: Neo4j Aura
- **Deployment**: Vercel

## Content Available

- Platform overview and capabilities: https://www.humanaistack.com
- Careers: https://www.humanaistack.com/careers
- Blog / Journal: https://www.humanaistack.com/journal
- ARIA™: https://www.humanaistack.com/aria
- Research: https://www.humanaistack.com/research
- About: https://www.humanaistack.com/about
- Contact: https://www.humanaistack.com/contact

---

Last updated: 2026-03
Format: llms.txt v1.0 (https://llmstxt.org/)